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Brogan’s Way Gin

Richmond, Melbourne
2020

 

We’d visited this incredible neighbourhood gin distillery many a time – it was just around the corner from our house in Melbourne. So we were understandably stoked when they reached out to design two murals for their venue. Over a week, Steve set to work totally re-imagining their interior bar space, working closely with owners Simon and his daughter, chief distiller Brogan, to create a mural that reflected the floral/botanic notes of their excellent tipple. He then moved on to outside, covering the exterior of their Richmond premises with an epic gin-inspired mural. Over a Navy Strength or two, we then discussed how we could reimagine their brand ID, and that’s where we came up with the ‘Begin With Gin’ slogan, which they now use. We love what we managed to achieve together almost as much as we love drinking Brogan’s Way gin. Which is A LOT.

Focusing on merchandise was the main objective for Brogan’s sub-promotion.
We put together a wide range of options for the client using the Begin with gin,
tag, birthed out of the brainstorming process.

Credits

Image of gin/Simon and Brogan: www.brogansway.com.au

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